There’s this great/evil online shopping site called Gilt Groupe that I got suckered into joining some time ago. The way they lure you in is by sending you an email that says that your friend has invited you to join the very exclusive Gilt Groupe. They make it sound like it’s just you, Tinsley Mortimer, Celery Kemble and a few others who have been asked to join, but in fact, your “friend” gets $25 for each friend they ask and anyone can join. The Gilt Groupe has daily sales that begin at noon and include some top designers at incredibly reduced prices.
Because my friend recommended it, and it cost nothing, I “joined.” It seemed innocent enough. They send you emails telling you which designers will have sales that day. Not long after I joined, they were featuring a designer that I happen to like, so I logged on that afternoon and was blown away by this sale. Dresses that had been 1200 were now 200. Tops that had been 60, were now 20! I decided that I would purchase a few items, but when I clicked on the “buy” bar, I was informed that the items were sold out.
Very quickly I learned that the sales start at noon, and all over America, and perhaps the world, there are compulsive shoppers waiting with their perfectly manicured index fingers poised, twitching and trembling, at 11:59, for the sales to begin. By 12:15 all the great stuff is usually gone.
Today, I was interested in a few things that were listed in the daily email and so, for the first time, I logged on at 12 sharp, and I actually was able to place a summer dress and a sweater that I really liked in my cart. I was told that the items would be held for ten minutes while I continued shopping. These two items were HUGELY discounted and this got my adrenaline pumping. I carelessly left the items in my cart and started scrolling through all the designers, panting and drooling, looking for other great buys.
I guess I thought that I would be alerted when my ten minutes were about to be up, but I was not, and when I went to checkout my items, it was 12 minutes after I had put them on hold, and they were gone. Sold out. This made me frantic. I realized that you must buy the things the minute you decide you want them, so I went back and looked through the few items that hadn’t yet been sold and actually purchased a top and a sweater that I don’t even like, and felt like I had won the lottery when I was allowed to enter my credit card information.
Only after I had completed the transaction did I realize what an ingenious strategy the Gilt Groupe employs. From the minute the sale begins, there is this pressing time constraint and all your most primal hunting/fighting/dominating instincts start coursing through your veins and I found myself in an absolute sweat as I scrolled through the items looking for something, anything that wasn’t sold out, and that would actually fit me.
Of course when my tie-died peasant skirt and weird asymetrical sweater arrive, it will be hard to recall the great sense of joy and triumph I experienced when purchasing them. They will either have to be returned, or will end up in the “guilt” section of my closet. That’s the place where I keep the spontaneous and ridiculous items that I purchased impulsively, and, now, out of a deadly combination of guilt and denial, keep because someday I might actually be invited on a safari where that Burberry pith helmet (75% off at Barneys!) will come in handy. Or to a ball where I can wear the puffy magenta gown that was originally 1500 dollars but I “stole” at a sale for $169 dollars. At the time I bought it, it didn’t occur to me that the reason it was on sale was because it’s puffy. And it’s magenta. It was $169.00! It had been $1500.00. I would own a $1500.00 gown but would only pay $169.00 for it!
I don’t know if anybody can relate.
Anyway, after making my obscenely oddball purchases (which I will return), I decided to look at the men’s sales, because sometimes I entertain the fantasy that my husband will actually wear something that I have chosen for him. I sometimes think he might want to hang up the leather jacket and jeans and try on something else.
The items I buy for him go in his own guilt section of his closet. He feels guilty about the fact that he hates what I purchased, so, after thanking me and telling me how much he loves it, he hangs it up and off he goes in his leather jacket and jeans.
Anyway, I thought I’d share with you some of the fashion-forward men’s designs that are on sale at Guilt Groupe today. This first item I am seriously tempted to buy him for his birthday, just to see the expression on his face:

I mean, seriously what’s sexier than a man-cape?
And I thought these might be just the thing for Denis. He doesn’t really own any “resort wear.” I love the black socks, they really “pop”. And Denis loves black!

And finally this great jacket. You can dress it up for a red-carpet event, or just throw it on over a pair of jeans:

Don’t get any ideas about logging on and buying them for your man. They’re in my cart….for another two minutes and 39 seconds.