As many of you are probably aware, it is no longer enough to spend months and often years writing a book. Today an author must help sell the book, and by sell, I mean she must make each and every person in the northern hemisphere aware of obsessed with the book. She must make them understand that they need the book in order to survive in today’s world. She must make them wake up each morning and ask, “if not now, when? If not me, who? If not the …”
Wait, I’m not sure those are the questions.
The point is, like many businesses, publishers are struggling these days and they like it if their authors will pitch in and help. I regret not doing more to push my last book, but never mind, today I got to help my friend Julie Klam with the book trailer for her delightful forthcoming memoir, You Had Me At Woof.
Julie asked me several weeks ago if I would direct her book trailer and of course I was wildly flattered and within minutes of hanging up the phone with her I had launched myself on yet another fantastical voyage of delusion. I decided that the Julie Klam book trailer would be such a smash that authors would say to each other, at cocktail parties, “You have a book coming out? Is Ann Leary doing your book trailer? You have to get Ann Leary to do your book trailer. She did Salmon’s! She just did Elmore’s! She did Nora’s” Yes, I would be the Annie Leibowitz of book trailers. Julie Klam is cut from the same cloth it seems, because she told me that within minutes of hanging up the phone with me she was tearfully rehearsing her acceptance speech for the book trailer award (we wondered if there must be such a thing and it turns out, there is).
Julie had been wowed by some of my recent work, but I had to confess to her that I only really know how to use a FlipCam, and so we decided that my son Jack, an actual film student who is working on a television crew, would be the co-director/cameraman/guy-who-does-everything-but-talk. We discussed a few ideas, but Julie’s hysterical book is all about how out of control her dogs are; how they’ve destroyed her house, upended her relationship with her husband, scarred her daughter for life, etc, so we decided that her yappy, outrageously naughty terriers would be enough to carry the film, just by being themselves.
Here was the hitch: Julie’s terriers are so bad, so utterly devious that they will do the opposite of what she wants, NO MATTER WHAT. So today they conspired to be the most well-behaved dogs ever filmed. Just to make fools of us. They couldn’t possibly have been more angelic. They made Cesar Millan’s dog, Daddy, look like a thug. They made Lassie look like a crack whore. I have never seen three more well-behaved dogs in my life. Did I mention that they’re terriers? Boston Terriers?
Still, we managed to get some funny antics and we had a blast. I must admit, I regretted wearing a sleeveless black top, because Julie also wore a sleeveless black top, but she has the arms of a ballerina. And though her dogs are mostly black, they manage to shed only their white hairs.
Anyway, as soon as it’s all edited it’ll be on YouTube where you can see it and tell all your friends. And then it’ll go viral. Next, there’ll be calls from Oprah, network and studio heads. And, of course, Julie and I will be offered our own television show.




















Subscribe
